Pills to Make You Smarter Essay

The plague of â€Å"smart pills† is rapidly growing throughout the World. Ritalin, Adderall, and Provigil are taking over college campuses and business offices each day. Why ADHD pills though? The answer is that ADHD medication gets into your brain so that you can maintain focus. These pills are called cognitive-enhancing drugs, which means that they access the brain to enhance. However, you have to have a prescription to get the pills. Many people believe that gives people who have prescriptions an unfair advantage in work on campuses and offices. Why should those people be given the ability to focus and concentrate better? I believe as if it is unfair, also. I would like to be able to take a pill that can help me concentrate. A majority of people think the way I do†¦Ã¢â‚¬ Based on government data gathered in 2007, more than 1. 6 million people in the U. S. had used prescription stimulants non-medically during the previous 12 months. That is absolutely insane and it needs to change. People are using these drugs and some may be using it for â€Å"hallucinations† and to get a â€Å"high† but still, a majority of the people use these drugs for strictly concentration purposes. There are still many things that scientists worry about, though. Addiction is a big one. Users can get addicted to Ritalin and Adderall over time, which really causes major concerns. Another concern is health problems. Ritalin and Adderall are not necessarily good for your health. Over time, they both cause health problems. However, many â€Å"over-the-counter† drugs today, cause health problems over time. Therefore, at the end of the day we have Adderall, Ritalin, Provigil, and Donepezil. The medical use for Adderall and Ritalin are stimulants that are part of treatment of ADHD and narcolepsy. However, also effective as an enhancer that increases cognitive performance on certain tasks under conditions of fatigue, may also improve planning and one type of working memory. The medical use for Provigil is a stimulant for narcolepsy and excessive sleepiness because of shift work or obstructive sleep apnea. However, it also serves as an effective enhancer to augment mental focus and better performance on a limited set of cognitive measures, such as recall of long strings of numbers. The medical use of Donepezil is for treatment for the cognitive deficits of Alzheimer’s disease; increases the neurotransmitter acetylcholine to improve cognition. Effective enhancer as it might aid in learning or memory, but overall results are not certain; ay also take several weeks to work. All of these pills act on DNA in a way that triggers synthesis of proteins that strengthen the signaling connection between the glutamate emitting and receiving neurons. A super â€Å"smart† pill that is made up of the basic ideas in each one of these drugs, is in the making right now. Scientists and Pharmacists are working every day to make this drug, but it is very difficult with all of the downsides that Ritalin, Adderall, Provigil, and Donepezil provide. They are trying to find ways to cut out/reduce most of the downsides. If this drug is created, it will be a major win for the scientific world. It will also affect people in my community. If students are able to take this drug, they will be able to apply themselves towards schoolwork with aid from the drug. If students can concentrate, maintain sleep, and remember things, the sky will be the limit. With the aid from the drug, students will be able to achieve anything that they put their mind to and more.

Racial Achievement Gap in the United States Essay

The racial achievement gap in the United States is the educational disparities between various ethnic groups. It is more manifests in African-America and Hispanic. These ethnic groups happen because students of those race are more likely to receive low grade in school, on their standardize test, even drop out of high school and is less likely to even attend college. Each student is independent and gains more equal opportunities as the same as other student who they attend school with. Throughout the American history, the improvement of citizenship in the educational system is the continual process compare with the past, because the minority of the student is even more independent and is equal in the present. However, the unequal economic gap and the different of the individual ability that has led the achievement gap grow in American society today. Over the last couple of years the united states student had make notable in academic achievement but however the racial gap remain the sa me. The favorable academic achievement is necessary to help the student gain the equal access to the education. For most minorities the education would make them have the higher spending on effort, time and money. Particularly, some lower income family student who even give up their education due to financial problem, which lend them to lose the opportunity to accept the higher education. According to the article written by Sabrina Travernise, which quote â€Å"a study that found that gap in the standardized test scores between affluent and lower income students had grown by above 40 percent since the 1960s†. The racial gap testing is now double between the blacks and whites. From 2007 to 2009 the achievement gap for the majority still stayed the same. For example the minority students occupy the large ratio of the poverty student. In many of the lower income families, the student who usually spend much less money in tuition and some of them will still don’t really care abo ut how the education system goes. In situation like this many student have the much weaker academic competition than the students and making most of them get the lower average in the standardized test scores. As a result they are arranged together in the lower level class. Unquestionably they sometime separate most of the white students where they can’t share some of the knowledge with the other kids. Also according to the US Department of Education the event dropout rate is the percentage of high school student who dropped out between beginnings of one school year to the next. Lacking of the educational resource is the most common factor which produces the difference on individual ability between the minority and the white student. Both the family and the school play the essential role in affecting the development the student’s ability. As a presence of the investigation, the children usually have the better IQ number in the good home environment. The difference of the individual ability between the minority student and the white student that makes the achievement gap increase. In today educational system, the student is separated from the different program and school according to their academic degree; this is also the unequal treatment among the different races of students because it never creates the equal opportunity to the lower- GPA minority students. For example, many lower level class students are only taught to use the simple academic skill in class, and then their ability won’t promote in the faster rate. In addition to their natura listic interest are usually ignored due to the less education resource when they are distributed to them. As a result the student won’t have the good prospect in future even if they are educated. The teaching quality and the outcome of the educational resources that both of them have the direct relationship in affecting the achievement gap. Therefore we should make more efforts to improve the current educational system. The educational inequality is differentiating the social class in America. In today’s society, earning the college degree or accepting the higher education have become the foremost condition in finding the job. However, the educational inequality affects the occupational success of people. The most obvious evidence is that the lower income workers have a lot of financial problem. In 2011 72% of African American student structure does affect their educational goal and expectation also they growing up in a single parent homes on educational attainment and success. The government and the people have the responsibility and obligation to aid at the weak group of people. Most Hispanic who is immigrating to American only sees to themselves a high school diploma, where they think it a sufficient amount of schooling. In summary as the circumstances that is placed above, the development of the American economy depend upon the development of the American educational system, which has also the essential impact to people’s life. Therefore, the government should continually improve the rule of educational system. Creating more opportunities and distributing the more educational resources to the minority student no matter how their individual ability is.

Baz Luhrmanns Romeo And Juliet Review Film Studies Essay

Baz Luhrmanns Romeo And Juliet Review Film Studies Essay Baz Luhrmann brings a unique visual style to William Shakespeare’s renaissance tragedy â€Å"Romeo and Juliet†. Set in a modern Verona Beach, Luhrmann sets the assertive and trendy tone of his adaptation within a decaying Miami City. Within minutes, the opening TV prologue hurls us into the white-hot intensity of the two warring families, bombarding the audience with chaotic action scenes and passion. Constructing an edgy and dynamic environment, his brash interpretation uses rapid cuts and erratic zooming techniques to create a comic strip style sequence against the multicultural backdrop of the graffiti scattered streets of Verona. Though effective, the restlessness of the camera becomes confusing, slicing the action into short, sharp images that can mystify rather than illuminate. Such fervent action so soon into the film is dizzying and unexpected. Luhrmann attracts the audience with his lively cinema style, speeding up the action to hype up the confrontation and t he rivalry of the two families alongside an intense soundtrack of contemporary and popular music. As a contemporary film director, Luhrmann clearly values the younger audience who would usually only come into contact with Shakespeare in a school environment. This could explain the roaring energy of car engines and elaborate guns instead of horses and swords originally used in earlier productions. Encompassing the elegance of Shakespeare’s text, Luhrmann introduces the â€Å"star crossed lovers† in a tender exchange of affectionate eye contact across the shimmering light of an aquarium. The pair follow each other across the length of the glass in an enduring and delicately youthful and romantic moment, capturing the innocence of the fated pair. Luhrmann creates a sensual and glamorously romantic atmosphere whenever the lovers meet alone. The balcony and swimming pool scene in particular surrounds the pair in a glimmering sheen of water and light. Luhrmann’s use o f atmospheric lighting leaves the audience to swoon, drinking in the glow of the dreamy eyed couple as they exchange their most iconic and enduring dialogue. Though their love is prohibited by tradition, ego and prejudice in the society of Verona, Luhrmann exposes Shkespeare’s drama to a contemporary world without limits, modernising the play with radical scenes of drug use, drag queens and public brawls. A couple so concerned with the traditional morals of their families in a world of law breaking and promiscuity comes as a stark contrast which at times, is unconvincing. As the audience enjoy the rowdy and loose morality at the Capulet Ball, it is initially somewhat difficult to believe that two young people in love would not act upon their passionate attraction. However, the undeniable beauty of the couple’s love is infectious. As they lie in the church lit by thousands of candles, the beauty of Shakespeare’s romantic tale is undeniable in the soft, atmospheri c style with which Luhrmann combines light and opulent religious design to glamorize the tragic scene in which the love affair comes to an end. The language used in this film is lifted from the pages of Shakespeare’s text; which is surprising and pleasing as the dialogue fits seamlessly into the style of the film. Luhrmann has stripped the dialogue right down the necessities in order to sell to a commercial younger audience who may not understand the complexities of the original dialogue. The bare bones of the text are delivered confidently, notably by Friar Lawrence. Actor Pete Postlethwaite’s portrayal of the Friar as a new age herbalist gives the audience a glimpse of Shakespearean imagery and rhythm as he optimistically agrees to marry the pair in a bid to turn the â€Å"household’s rancour to pure love†. Similarly, Harold Perrineau’s portrayal of Mercutio adds an exotic and audacious tempo to the film. Perrineau portrays him as entrancing and compelling, emphasising Shakespeare’s skilfully witty character, which becomes most poignant during his speech before they are due at the house of Capulet. The volatile style in which he presents this famous speech builds from a jovial and bawdy exchange with Romeo at the steps of a run-down theatre, to an explosive and passionate conclusion. Delivered naturally, Luhrmann heightens suspense by climaxing the speech with a furiously bright light and sound of a single firework. The audience are brought to a peak of tension and anticipation, unsure where this volatile character will take them next.

Reading discussion on Club Dead Essay Example | Topics and Well Written Essays - 500 words

Reading discussion on Club Dead - Essay Example He seems to want to be dominant and worries little about offending others. Masculinity? When the store clerk is assaulted, Sookie is quite assertive that she is going to shoot the assaulters. â€Å"You bet your ass I am†, she says. Sookie likes to give off confidence and aggressiveness, but always second-guesses herself and situations that occur. Is this an esteem issue associated with the traditional view of femininity? Eric strokes Sookie’s hair lovingly after she experienced a massive beating. Eric is a bit of a mystery when it comes to giving and giving off, showing both sensitivity and disregard which makes it difficult to characterize his gender performances. Should we be considering that vampires have such a complex life that they must illustrate both masculine-like and feminine-like behaviors to have a positive social life and a quality circle of friends? Something to consider when characterizing what gender actually means to the circle. Sookie does not seem to be comfortable in her own skin and questions the ethics of many different decisions throughout the novel. She clearly wants others to believe that she is strong and independent, but gives off susceptibility in many of her uncontrolled emotional outbursts. She needs to be comforted, a common theme throughout the book, but does not want others to see this sensitivity. As Sookie has evolved through the novel, she never distinctly loses her vulnerability which might point toward an inherent feminine personality under the typical view of this gender. This seems to make her social relationships with men more complicated where there is dominance versus passiveness tensions in Sookie’s relationships. However, the vampires are sensitive to Sookie’s legitimate emotional hyper-sensitivity and seem willing to be passive while she openly copes with her thin-skinned ways. This makes it difficult to classify, from a gender

Is it ethical for a company to produce genetically modified crops Essay

Is it ethical for a company to produce genetically modified crops - Essay Example Indeed, many of today’s crops have been modified so much that the modern people might have a hard time identifying the original crop, such as maize. However, with developing of modern technology, genetic modification of crops has become so sophisticated that many people find it hard to come to terms with the drastic changes made to organisms. The ethicalness of companies producing GMOs has consequently become subject of the extensive debate internationally, and the possibility that GMOs may comprise a substantial portion of the food produced in the USA and UK has elicited a barrage of reaction from different circles where disparate views are held on the issue. This paper aims at examining the ethical issues around mass production of genetically modified foods by considering different points of view on the subject to determine if a company is ethically justified to produce the same. The ethical issues surrounding genetically modified food are motivated by a multitude of factors , chief among these are health concerns since there is not enough research to determine the long-term effect of GMOs. Despite the fact that GMOs have been the part of the American diet since 1992 (soybeans, corn, and cottonseed), the Food and Drug Administration (FDA) allowed them because they had not found them to have any threat to the human life. It claimed they were not the subject of regulation since they did not differ from ordinary seeds (Smith, â€Å"Spilling the Beans†¦Ã¢â‚¬ ). Later experimentation has come to show that many genetically modified foods are downright harmful to virtually every organ of the human body. According the American Organic Consumers, GMOs have been linked to 1000s of livestock deaths, allergic reactions and even deaths of humans over the years (Smith, â€Å"Spilling the Beans†¦Ã¢â‚¬ ). The research by several other organizations has also come up with distressing results after using GMOs on rats that often suffered fatal consequences. A nother factor worth considering is that although we cannot explicitly prove they do not cause them, there is enough circumstantial evidence to require the reexamination of the corporate and federal positions on GMOs, consumption of which has coincided with increase prevalence in medical conditions, such as cancer and deadly allergy attacks. The companies producing GMOs are well aware of what they are doing; it is glaringly evident because of the fact that they continue to produce these products. This has consequently saturated the American market since the companies have no concern for the health of consumers and are driven by the bottom line. With this in mind, the ethical violations by any of the companies engaging in production of these products are unambiguous. The other ethical consideration is the fact that consumers are unaware of the effect and modifications done on the food they consume; hence, many eat such in full ignorance. To worsen matters, labeling is not allowed, so consumers have no hope of choosing whether they want to eat GMOs or not (Lendman, â€Å"Potential Health Hazards†¦Ã¢â‚¬ ). This way, the companies are literally forcing millions of consumers to use these products without giving them enough information. Therefore, such attitude can be viewed as quintessence of unethical business practice. Another pertinent consideration is who will gain and who will lose in all this: who are the principal beneficiaries, is it

The Total Gross External Area of the Building Research Paper

The Total Gross External Area of the Building - Research Paper Example Viewing the property from all directions the building is not been altered since construction, the walls are made of bricks and covered by a tile roofing which is still in good condition. The ground floor contains a kitchen, dining and living, and a garage attached to the side of the building. The first floor contains 4 bedrooms of which one is the master bedroom and bathroom. All the rooms in the house are fully furnished. The house is located within an already established residential estate. It is located at the junction of Worthing road and north road in the west of Sussex. The exterior walls, on the other hand, are made of brick and the inside is finished with solid concrete, the floor is made of thick concrete which is in good condition and no sign of dampness was evident. The reinstatement cost is the cost that may be incurred in the rebuilding of a house, Household insurance is calculated in two parts, this includes building an insurance and content insurance, building insuranc es cover the building and other building fittings, content insurance on the hand covers. There are various methods used in the valuation of buildings, in our case we have used the Gross external area method in estimating the value of the residential property, the residential property market price is 299,995 while the estimated value is 263,000 and given the condition of the house the market price is much higher than the estimated price, therefore the house is far overvalued in the market and purchasing the house may lead to resale problems in the future.

Annotated Bibliography Research Paper Example | Topics and Well Written Essays - 2000 words

Annotated Bibliography - Research Paper Example The article covers the basic theories, training and development in connection with human resource development. The strategies of HRD and technological challenges faced by the managers of HRD in the period of globalization are also included in this article. 2. International Labor Organization, (2001). Introduction. Human resources development, employment and globalization in the hotel, catering and tourism sector. Retrieved April 22, 2011, from http://www.ilo.org/public/english/dialogue/sector/techmeet/tmhct01/tmhct-r.pdf This article deals with the Tripartite Meeting on Human Resources Development, Employment and Globalization in the Hotel, Catering as well as Tourism Sector. This article will be helpful for the person who is related with these sectors. It will be helpful for an individual who is expecting to deal with these sectors in future. This article deals with human resource development related to labor productivity, career development, different forms of work organization exi st in hotel, catering and tourism industry. This article also highlights the training methods, techniques, importance of training and skill required for working in these sectors. The article also focuses on the recent development which has taken place in these three sectors along with the factors that drive development in internationalization of tourism services and travel of tourist. 3. Swanson, A. R., (1995). Human resource development: performance is the key. Forum. Retrieved April 22, 2011, from http://cmapspublic.ihmc.us/rid=1217113903859_1440042561_12670/Overview%20of%20HRD%20-%20Swanson.pdf This article focuses on the three major options for viewing human resource development which include views of human resource development, theoretical basis of HRD and visual image. This article generally focuses on the leader of human resource development and their role in the organization. The three major ingredients of the article have also been emphasized on the business process in the organization. The article will be helpful for the leader and managers in the organization as it discusses about the overall HRD performance of the organization. The carious theories of HRD are also included in this paper. 4. Werner, M. J. & DeSimone, L. R., (2009). Preface. Human resource development. Retrieved April 22, 2011, from http://www.cengagebrain.com/shop/content/werner78741_0324578741_01.01_toc.pdf The article seeks to define about the theory, practical experience and research associated with HRD efforts. This article is advantageous for managers, students and the professionals of HRD to attain knowledge along with experience. This article will also be beneficial for undergraduate as well as graduate courses in business management, educational administration and various other fields. The article discusses about the complete field of HRD along with skill training towards career development in addition to organizational development. This article focuses on the line managemen t and HRM in relation to HRD. This article may provide broad concepts to the managers along with supervisors who possess limited experience of human resource development. This will help them to grow and to become trainer together with developers and also to develop into an informed consumer of HRD of organization. 5. Taylor & Frances, 2011. Human resource d

The potential effects of Radiation poisoning due to the earthquake in Essay

The potential effects of Radiation poisoning due to the earthquake in Japan - Essay Example Several highly unfavorable complications in response to a person’s exposure may be enumerated at random including sudden illness followed by nausea and vomiting within approximately 10 Sv-quantity of radiation (CBC). Headaches and fever with diarrhea may further result since the external bodily systems in direct contact with radioactivity affect the digestive tract and the bloodstream. Radioactive iodine, Cesium, and Thallium are particularly absorbed in the process through the thyroid gland, the cells lining the stomach and intestine walls, and also targets vulnerability via the bone marrow (CBC). Because it leads to the destruction of white blood cells, the diffused elements of radiation may equivalently contaminate internal body parts with different types of infection and thus spread infectious diseases thereafter (CBC). If the appropriate treatment is not administered urgently and sufficiently, the body’s capacity to properly carry out cell division during reparatio ns becomes diminished and the serious impairment of this function gradually facilitates the growth of cancer cells (CBC).

E-Commerce Merchant Server Software Functionality And High Cost Of Essay

E-Commerce Merchant Server Software Functionality And High Cost Of Websites Maintenance - Essay Example E-commerce packages are intended to provide the functionality of time and money saving. However, the customization of websites cost a high amount. An E-Commerce suit is only reliable and robust in functionalities when it supports the different business models, reporting system and visual management tools. Additionally, the software packages also handle the direct payment transaction from customers or through the payment gateway. Merchant’s server software handles the sensitive information through a server socket secure layer (SSL) or digital certificates (Srikanth and Dhanapal 2012). Merchant Server Software is the essential component of the system that connects the web server for the order fulfilment, inventory and other systems in the offices. Main functions of the merchant server software include the processing of the payment, and exchange very critical information like payment authorization, tax, shipping, invoicing, and payment authorization. Other functionalities of a me rchant server are the database querying, web page composition in a real time, user profiling, and targeting of the contents based on the user’s interest and history. There are many open source software, which provide the functionality as a Merchant Server. Security is the priority-based requirement for every entrepreneur in the market. Buyers require the confidentiality for transactions via the credit cards. Shoppers are worried about fraudulent means of fake entrepreneurs. Security precautions can save the buyers from a big loss of money and preserve the business for the future. By adoption of fraudulent tactics, one can face the mistrust from customers and wrath of the companies issuing the credit cards. A secure shopping cart system provides the essential integration of payment transactions. Both, open source and licensed propriety software are available in the market (Richmond 2012). A shopping cart is embedded with the credit card verification. However, a third party ser vices like eBay or Etsy may be achieved for security of payment processing. PayPal is another third party, which charges a trivial fee and provides the secure in and out transactions for customers (Lagorio 2010). Why is a website so costly to maintain? Building a website also requires its maintenance. Regular updates and maintenance of a website leads to the extra cost. A company may cut the expenses by removing the intermediaries. Maintenance of a website requires the well skilled staff and trained people. A company launches the business via the website but there are no enough people who visit the website and purchase products. Website development and maintenance are the critical factors in order to attract the market shares and create loyal customers. Website maintenance encompasses all those activities, which are necessary for the operational integrity of a website. The cost of keeping the website operational and current depends on the complexity and size of the website. A well d esigned requires a high cost of maintenance because it requires effective updates (Avila-Weil and Regan 2007). Another factor that determines the maintenance cost of a website includes that how many times features require to be updated. A business owner estimates the length of the time required for updating the features. A static website needs to be updated weekly or monthly that requires less cost than maintenance of the interactive product catalogue. Nature of business also impacts the maintenance cost of a website. For example, an e-commerce website requires

The GLOBE project concluded that leader accetance was a functuion of Essay

The GLOBE project concluded that leader accetance was a functuion of an interaction between culturally endorsed leadership theor - Essay Example These varying precepts esteem from the fact that the complexity of society provide multifaceted ideation of leadership. In this context, this essay will attempt to critically explicate the theory of Global Leadership and Organizational Behavior Effectiveness (The GLOBE) and its correlation to Human Resource Management in a business or entrepreneurial environment. As a rationale, GLOBE is a research program engaging about 17,000 managers coming from 951 organizations worldwide headed by Robert House (2004) whose findings were written into a series of books â€Å"Culture, Leadership, and Organizations.† Their study is an attempt to contribute to the development of experiential â€Å"cross-cultural leadership and organizational theory† by delving into the values of the society and organizations as well as some commonly adhered practices that are influencing leaders behavior, practices, effectiveness, and performance (Jacobson and Koch, 2004). They also conducted cross-cult ural tests of structural contingency theory to investigate the relations of society, culture and organizational efficacy. Theoretically, House, et. al. (2004: 68) asserted that culture shape and influence leadership. It posits that a leaders plan, actions, decisions and style of management are determined by his cultural make-up. It assailed that â€Å"cultural values and practices also affect or impact to organizational culture and practices† (p. 68) and that these customary organizational practices influence broader societal culture. Such practices or customs are translated or integrated into leaders’ behaviors and styles. They concluded that â€Å"leader acceptance and effectiveness is a function of the interaction between strategic organizational contingencies (not shown) and leader attributes and behaviors (p. 68).† As such, they believe that the acceptance of the leader in the community, organization or society will prove his level of influence and effectiv eness, as part of strategic organizational contingencies, to lead his/her people. They further contend that of six broad leadership dimensions, the most commonly approved leadership are those that practice the values of integrity, charisma, and team-oriented management. Furthermore, central to the theory of GLOBE is the precept that there is cultural influence in the exercise of leader’s power at all levels and the illustration of assertiveness are possibly related toward â€Å"intra-country conflict among labor and management† (p. 68) and to the possibility of nations to resort into† aggressive ethnic border conflicts and military actions (p. 68).† Taking a Hegelian analysis, theorist purveyed that assertiveness and humane orientation, such as human rights advocacy and lawfulness, relates to the degree of violent or unacceptable action experienced within cultures. An illustration of this is that the struggle for gender equalization which possibly relates t o history of patriarchal abuses and women empowerment through education and participation in labor (Eagly, Karau, & Makhijani,1995). They further assert that leader’s performance and its regard to future outcomes are motivated or influenced by competitiveness and economic development. In managing a business, leaders are mandated by corporate policies to exercise power and control in managing human resources. Managers or directors, as leaders, perform corporate responsibilities in

What did medieval Europe learn from Islam and Byzantium Essay Example for Free

What did medieval Europe learn from Islam and Byzantium Essay The empires of Islam and Byzantium have most definitely left an impression on the modern society we live in today. Sciences such as astronomy and biology proposed under the influences of these great domains and it was only inevitable that their teachings would spread to, what was perceived at the time, the backward existence of medieval Europe. This essay will identify the key aspects of both Islamic and Byzantium culture that most encouraged the eventual prosperity of medieval Europe and the impact on the normal lives of its citizens. During the Iberian conquest and settlement, Arab inspiration was soon to pave the way for a renaissance in Europe. Taylor stipulated that the â€Å"advent of Islamia in Spain indirectly led to the architectural magnificence of Europe’s finest cathedrals†. (Taylor, 119). The churches of western christianity in southren and central Italy as well as in southern France and Spain do show some amazing peculiarities local architects likely borrowed from their colleagues in the Islamic world. Notably, the use of coloured marble in certain Italian styles, and the peculiar use of domes in the churches of southern France show influences of Islam. However, by far the most notable influence of the Islamic world on Christian Europe was, without a shadow of doubt, the introduction of pointed arch into the west, which the Muslim architects were well acquainted with, but the development of such a construction was a major problem for entire generations of Christian architects. Without the use of pointed arch it would be impossible to develop Gothic style with its monumental and fantastic cathedrals of northern France and central Europe. This, perhaps, was the single greatest contribution of Islam to the development of the Christian architecture. A view shared by Harun â€Å"†¦foundations of Gothic traditionalism can be founded in much of Muslim contributors†¦Ã¢â‚¬  (Harun, 23). The spread of such art was not limited to the influences of the Islamic world. In fact the status, both politically and culturally, of the Byzantium Empire led to a extensive replication of its work. â€Å"Art objects in great number were imported to the West from Constantinople and other Greek centres† (Simmons, 274). A perfect example of such imitation can be highlighted by the decor of many a cathedral and church in Europe during the eleventh century. Heavy bronze church doors resembled greatly some of the sarcophagi found and dating from the Byzantium era. However it is not only art that medieval Europe learnt from Islam and Byzantium traditions. Science had a huge impact on Europe also and the teachings of the Muslim scholars were soon interpreted and adapted by the early scientists of the west. While European hospitals at this time were usually simply monasteries where the sick were told they would live or die according to Gods will, not human intervention, Muslim hospitals pioneered the practices of diagnosis, cure, and future prevention. The first hospital in the Islamic world was built in Damascus in 707, and soon most major Islamic cities had hospitals, in which hygiene was emphasized and healing was a priority. Hospitals were open 24 hours a day, and many doctors did not charge for their services. Later, a central hospital was established in Baghdad by order of the Abbasid ruler, the first of thirty-four hospitals throughout the Muslim world, many of them with special wards for women. An important contribution of Byzantium is arguably the fact that it was the first Empire in which dedicated medical establishments usually set up by individual Churches or the State, which parallel modern hospitals in many ways, flourished. Although similar establishments existed in Ancient Greece and Rome, they differed in that they were usually either institutions for Military use, or places were citizens went to die in a more peaceful way. Medical Institutions of this sort were common in Imperial Cities such as Constantinople. It is clear the advancement throughout the western world during medieval times, was largely due to the influences of the Islamic and Byzantine Empires. Both respectively contributed greatly to the eventual progression found throughout Europe. As these two powers declined, the imitations and, as Dr Simmons describes, â€Å"barbaric representations† made by Europeans of such civilisations certainly preserved the existence of western Europe and perhaps even dragged them out of the commonly known â€Å"Dark Ages†.

Performance Measurement Paper Essay Example for Free

Performance Measurement Paper Essay In the world of business there are many cliche’s about how performance measurements are implemented and what they actually do such as â€Å"if your company doesn’t measure results then you can’t tell success from failure. † http://www. balancedscorecard. org/Home/tabid/36/Default. aspx The key focus on strategic objectives should always articulate precisely what the organization wants to accomplish which is the key to finding accurate, true, strategic measurements. The strategic performance measures will allow the organization to monitor the implementation and effectiveness of the operational efficiency. The best performance measures will provide a way to monitor and see if that strategy is actually working. Focusing on the importance of the employee’s contribution to the success of the organization is another important measure that can be added along with providing a common language for the communication of everyone. Performance measurement is so vital in the structure of an organization because it is an ongoing and constant reporting and monitoring of accomplishments. Typically the program is implemented by agency management. The different program activities are measured by this system as well. A program may be considered any project, activity, or function that has a set of objectives. The three types in which will be compared and contrasted begins with the output type of performance measures which indicates a specific workload that is processed throughout a period of time. The next type of performance type of selection is the efficiency type, which indicates the different ratio’s of the resources to work the product. The resources of this particular type are primarily considered budget dollars. The final performance measurement type that will be under contrast is the outcome type which tells the results over a period of time from work which was performed by the organization in order to benefit the people receiving the service. (EOM) or enterprise output management is a practice used in information technology dealing with the organization of data that is created for banking systems, insurance database systems, customer relationship management, as well as many others. Output distributed management is defined as middle ware that threatens to drive out the process originally supported in order to implement an auto mated one. EOM output managment could potentially reduce the cost of traditional printing because it uses digital output channel such as fax and email. The potential of this is depends on how the concept is adopted by the targeted customer group. Management information systems allow organizations to get right people the correct information at a timely and efficient manner. The efficiency type of performance management works by pulling together information. Therefore improving the products and expanding the customer base at the same time. A manger with a good management information system can eliminate redundant miscues that waste time and may instead focus on what actually works for the betterment of the organization. If an MIS is added into the equation then the amount of time saving that will benefit the organization will be tremendous because there is more time being focused on the specific task at hand. The computer program can collect data from employees much faster than the alternative time consuming method of not taking advantage of the technology. The over-all term performance management is defined as the output of employees and groups individually. The employees may be divided into groups and departments within the organization as a whole. Therefore the performances can be evaluated much more effectively by knowing what everyone’s production levels are and by gathering this information will definitely help to improve the quality of production in the organization which will lead to good things for everyone. In order for the performance management procedures to be put in place and do the job that they are needed to do there should be a performance definition done as soon as humanly possible because this knowledge will help drive the rest of the tasking in sequence for what needs to be done for the organization.

Red Bull Company Description Commerce Essay

Red Bull Company Description Commerce Essay An Austrian Company created Red Bull back in 1987. Red Bull is an energy drink and is also the worlds most popular energy drink, having sold 4.6 billion cans in 2011. The drink was first sold in Thailand and then modified to suit the tastes of people in the United States. A single can of Red Bull has the same amount of as a cup of coffee. Depending on the country, the level of caffeine in a can of Red Bill can vary, as some countries have restrictions on how much caffeine is allowed in drinks. The product is marketed through advertising events such as sport team ownerships, celebrity endorsements, and music. Unfortunately, Red Bull is not market approved in France, Denmark, and Norway. But Red Bull is legal in 164 countries around the world. Due to the potential health risks associated with the drink, Red Bull has been heavily criticized. We will further discuss in detail the health risks associated with the energy drink in the contents of our paper (redbull.com). Mission Statement According to Red Bull, [Their] mission is to be the premier marketer and supplier of Red Bull in Asia, Europe, and other parts of the globe. [They] will achieve this mission by building long-term relationships with the people who can make it become a reality (redbull.com). The company also has a vision statement that focuses on 5 aspects of their company values: People, Portfolio, Partners, Profit, and Productivity. Red Bull wants to be a great place to work; where people are inspired to be the best they can be. They want to bring to the world a portfolio of quality beverages that anticipate and satisfy peoples desires and needs. Red Bull wants to nurture a winning network of customers and suppliers; together we create value. They want to maximize a long-term return to shareowners while being mindful of [their] overall responsibilities. Red Bull also wants to be a highly effective, lean, and fast-moving organization (redbull.com). Situation Analysis Industry Analysis Trends In the drink market, energy drinks are arguably the fastest growing and most creative group. Since 2004, the mar has annually increased volume growth by about 14 %. Geographically, the most consumers are in Asia, followed by North America and Western Europe. According to the 2010 Global Energy Drinks Report, Australia and Latin America are two regions that have recorded strong double-digit growth in energy drink volumes. Availability is the key drive of sales and energy shots are quickly becoming the next fab (rcciinsight.com). Competitors In the energy drink market there are numerous companies and a select few vying for Red Bulls top spot. Rockstar, Monster, 5-hour energy, full Throttle, NOS, Pepsi Co., and Coca-Cola Co. are the main competitors. Monster energy drink with the logo of three claws in the shape of a M is distributed by Hansen Natural Corporation in Corona, California. With a fairly tolerable taste, this drink sparks you up and packs quite a vicious punch. Rockstar was formulated in 2001 and is one of the fastest growing drinks in the market. This brand also has products that figure in the list of energy drinks with alcohol. Full Throttle is produced by the Coca-Cola Company and debuted in late 2004. They are well-known for their great flavors (buzzle.com). Consumer Profile Demographic shifts, as well as changing consumer attitudes, will also have an impact on energy drink sales. Younger consumers have been the primary consumers due to their taste and image characteristics. From a consumption standpoint, energy drinks have benefited from their use as a mixer with spirits. However, promoting the use of an energy drink to younger consumers or as a mixer has led to negative publicity for some energy drink brands. According to Mintel principal trends analyst Richard Cope, People are working longer into retirement and there is a greater need for products geared towards vitality and health in the senior workforce. At the moment energy drinks are marketed towards the youth market, he said, but they will become more about getting people through the day at an older age (rcciinsight.com). Technology Technology, or more specifically the internet, has created another link between Red Bull and consumers. When visiting their website, people are able to view various aspects of the company. There are links for: products and company, videos, photos, music tracks, just epic, games, ted bulletin, redbull.tv, and red bull signature series. This technology does an excellent job of promoting the brand in many different ways (redbull.com). SWOT Analysis Strengths Red Bull has numerous strengths. The company was founded in 1984 and by 1987 it launched its first product in a completely new category of drinks. Today Red Bull is sold in 164 countries around the world. Since its debut 25 years ago, Red Bull has sold 30 billion cans, with more than 4.5 billion last year. Due to their success both domestically and internationally, the company has expanded to over 8,000 employees worldwide (redbull.com). Their leadership within the energy drinks market is sub-none. They are by far the most popular company. Top-seller Red Bull posted $2.3 billion in sales, which is a 14.3 percent increase, according to Symphony IRI data (bevindustry.com). According to Red Bull, Numerous scientific studies on the product and the individual ingredients prove that Red Bull Energy Drink: increases performance, increases concentration and reaction speed, improves vigilance, stimulates metabolism, and makes you feel more energetic and thus improves you overall well-being (redbull.com). Weaknesses Despite having numerous strengths and worldwide popularity, Red Bull still has a few weaknesses. To begin with, Red Bull is in the above average price range of the energy drink market. Secondly, there is a substantial lack of innovation. Red Bull only offers a few products where as some of their competitors offer more. Third, Red Bulls recipe is not patented. This could potentially lead to another company producing a very similar or exact product with just a different name. Fourth, Red Bull is not yet a large corporation as they still have less than 10,000 employees (Tyagi). Threats The biggest threat to Red Bull is Red Bull itself. The ingredient mix that their products contain is not FDA approved. On top that, government and scientists are finding that high amounts of caffeine, sugar, and taurine are extremely unhealthy and potential fatal. France and Denmark have gone to such measures as to ban Red Bull as a cocktail of death. High amounts of sugar have been found to cause serious health problems. A small amount of taurine, which is still a vastly unknown ingredient, is thought to be beneficial, but scientists are beginning to find health risks it causes. Red Bull energy drinks also contain a highly dangerous chemical called Glucuronolactone. The US Department of Defense developed this product during the Vietnam War as a hallucinogenic drug to stimulate troops morale. According to reports, their effects in the organism were so devastating, that is was discontinued of the high index of cases of migraines, cerebral tumors, and liver diseases that occurred in th e soldiers who consumed it (Helmi). Red Bull must carefully watch its larger competitors, Pepsi and Coca-Cola, who would like nothing more than to obtain Red Bulls consumers. Also, healthy organic energy drinks are starting to enter and become competitive in the market (Tyagi). Opportunities Red Bulls greatest potential lies in its opportunities. Sales of energy drinks have taken on the energy of its products compared to a year ago. The energy drinks category increased 15.7 percent for $6.9 billion in sales, according to Symphony IRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart (bevindustry.com).To begin with, since they only have a few products, Red Bull has the opportunity to create new products. Second, they have an unlimited ability to advertise and promote their brand. Currently, Red Bull is the major player in the action and outdoor sports advertising. However, if they were to continue doing that, but also enter into another market such as UFC, boxing, or even mainstream sports such as football or baseball, this would create a potentially exponential consumer base. Third, if Red Bull could partner with a popular company such as Facebook or Apple, this wo uld create more everyday exposure via social media (Tyagi). Marketing Objectives A marketing objective is a statement of what is to be accomplished through marketing activities. The goal of Red Bull is obviously increasing sales more than last year. Red Bull leads an energy drink industry so far; however, Monster has been catching up greatly in the past a few years. Therefore, they need to have a good marketing objective to keep the position of number one seller in an energy drink industry and increasing their sales. In order to accomplish their marketing plan, they need to cover several criteria of marketing objective such as realistic, measurable, time-specific, and compared to a benchmark (redbull.com). Red Bull refused to publish their earnings, profits and specific marketing goal; however, increasing their profit than past years is clear and accurate their goal of every year. They also compute their annual profit end of a year every year. In 2011, Red Bull sold 4.631 billion cans worldwide. It represents an increase of 11.4% against 2010. Company turnover increased by 12.4%, from 3.785 billion Euros to 4.253 billion Euros. Therefore, their key areas such as revenues, sales, productivity, operating profit, and the figures recorded were the best in the history of the company so far. According to industry marketing reports, The main reason for such progressive figures include exceptional sales, especially in key markets such as the USA (+11%) and Germany (+10%) and also in other markets such as Turkey (+86%), Japan (62%), France (+35%), and Scandinavia (+34%) combined with efficient cost management and ongoing brand investment. The result of these figures indicate Red Bull continue i ncreasing sales and accomplishing the goal. Red Bull is successfully growth because of their marketing plan that increasing their profit than past years and computing their annual profit end of a year are realistic, and time-specific (redbull.com). In order to increase a profit of the company, advertisement is one of very important elements. Red Bull builds up unique marketing campaigns and many different kind of activities such as mountain biking, snowboarding surfing, skateboarding, freestyle motocross, and Formula 1 racing. They just succeeded in the marketing campaign Red Bull Stratos. Felix Baumgartner jumped at 128,000 feet above the Earth that reached a high speed of 833.9 miles per hour. People cannot get a picture of Felix without the Red Bull logo and that is their marketing strategy. Red Bull considers that marketing is not just department (Chun). Their extreme sports activities contents represent the symbol of their brand; therefore, they launched Red Bull Media House service. Red Bull Media House is a multi-platform media company with a focus on sports, culture and lifestyle. They provide and distribute the videos, which are precious, cool, and adventurous; therefore, people are able to get thrills from the movies. The marketing plan of Red Bull Media House is making profit from its services. They also expect the service serve a function as an advertisement and help to increase sales of Red Bull. According to Red Bull founder and CEO Dietrich Mateschitz, he states, In long term, we expect that Red Bull Media House to be profitable. Therefore, their marketing objective of Red Bull media House is not clear. There is a realistic to achieve their goal when they consider long term to get profits from its Red bull media house services because especially the attentions from young people to extreme sports are increasing. Red Bull Me dia House also needs to become more popular to be profitable. Their goal is not measurable and time-specific because Dietrich just mentions Red Bull Media House will be profitable in the future. Their plan is too vague and they do not determine the date of their achievement such as December 31, 2015. However, at the same, they also consider Red Bull Media House is part of marketing content and desire that the services and the video of Red Bull Media House assist sales of Red Bull. Therefore, we can see the logotype of Red Bull on the players helmets, caps, and shirts in the movies from Red Bull Media House. They are excited to launch Red Bull Media House and provide the services; even though, they might not be able to make profits the first a few years because they tend to consider the loss of profits as expenditure of marketing (Iezzi). Marketing Strategy Target Marketing Strategy A target market is a group of individuals that is most likely to buy a firms product based on similar characteristics, preferences, and lifestyles. From the beginning, Red Bull has set out to associate itself with youth culture and extreme, adventure-related sports. Red Bulls target market is mainly Generation Y, aged anywhere between 18-35, who enjoy extreme sports and an active nightlife. This active group of individuals does not respond well to the typical, classic marketing strategies of most companies. Red Bull relies heavily on a strategy that has become known as viral marketing, or word-of-mouth, to spread the popularity of the drink, rather than traditional methods. Red Bull is trying to be as close as possible to its consumers in its distribution strategy and likewise in its promotion strategy by having a street marketing strategy. They have put themselves in the center of their target market and made themselves an icon in a wide variety of sports such as mountain biking, mo tocross, BMX, windsurfing, snowboarding, skateboarding, kayaking, cliff-diving, surfing, rally, Formula 1 racing, NASCAR, desert racing, and even breakdancing. This may be a wide selection, but it is great for Red Bull because each sport is focused around Generation Y, which gives them a broad fan base. Marketing Mix Product Red Bull is arguably one of the most publicized and well-known organizations in the action sports community, which is phenomenal considering they essentially only have one product. This one product was the first energy drink of its kind, and has basically remained the same ever since. They have added a few variations of the original, Sugar Free and Total Zero, along with Red Bull Editions that give a slight variety of flavor. Red Bull was developed specifically to increase mental and physical exertion, increase performance and concentration during times of stress, and improve reaction speed, which is where their slogan Gives You Wings started (redbull.com). Place/Distribution Red Bull distributes their product through a few different distribution channels. The first is the Direct Channel where the producer interacts with the consumer. They set up booths or have the Wings Team drive their Red Bull cars to events and hand out their product to consumers first hand. The other distribution channel is the wholesaler channel in which Red Bull sells their product to a wholesaler, who then sells it to a retailer such as gas stations and convenience stores, who then sell it to the consumer. Red Bull is also involved in the bar scene and has strict rules about mixing the right drink and a bar. The barmen are instructed to give what remains in the can to the consumer to further Red Bulls visibility of the product (Louvet). Promotion Red Bulls promotion strategy began with the Wings Team, who were attractive female students, whose role was to establish a relationship with the consumers, to have them discover the product, and see what consumer opinion was. Red Bulls first target was college campuses, because this is where they felt they could make the biggest impact, on students who were seeking an extra boost of energy. Red Bull would consult with the Student Brand Manager at school to ensure that Red Bull was present at every strategic moment on the social calendar such as sporting events and big parties. The strength of Red Bull is an ability to instill a genuine passion for the brand in the Wings Team and the Student Brand Managers. Thus, these committed people are more likely to promote a good image of the brand and to have a greater positive impact on targeted consumers (Louvet). Since this, Red Bull has expanded drastically and changed their promotion strategy. Red Bull explicitly states that they do not involve themselves in print advertising such as newspapers and magazines; instead, they rely on television, social media, and outdoor media to advertise. Since 1992, Red Bull has created cheap cartoons with simple but recognizable drawings, telling funny and simple stories. These were a huge benefit for them because they were easily adaptable to markets all across the globe. Red Bull also displays outdoor media at every even possible with huge tents and exhibits, inflatable cans and arches; as well as custom painted helmets, racecars, helicopters, and airplanes for all of their athletes. Social media has become Red Bulls best way of advertising. It is an easy way to get one simple picture, video, or message around the globe in less than a few seconds. They are famous for their viral videos, which are spread entirely by fans and followers. Red Bull currently has 34.5 million likes on Facebook, 480 thousand followers on Instagram, 843 thousan d followers on Twitter. With all the advances in Internet and social media Red Bull has found a perfect niche market where the consumer spreads the word faster than the producer (redbull.com). Price Red Bull sees themselves as a high quality company that offers a high quality product, which is why they have a strict pricing policy. Their product is the most expensive amongst competitors because they are prestigious and have customer loyalty (redbull.com). Implementation, Evaluation, and Control Marketing Research Red Bull has managed to revolutionize the world of energy drinks. It has permeated globally and hopes to expand into even more countries. Their success can be traced to a well-established marketing plan. Since their inception into the market, Red Bull has relied on their research to follow a successful path. According to Lamb, marketing research can help managers in several ways, it improves the quality of decision making and helps managers trace problems (pg. 292). By having a well-established marketing strategy a company can be very profitable. Red Bull has chosen to reposition themselves by targeting a specific market. They opt for targeting younger individuals involved in action sports and with a very active lifestyle. Red Bull has a very unorthodox way of marketing; they rely heavily on buzz marketing or word of mouth. It is amazing that a world renowned company reached such success simply with an effective marketing strategy and by word of mouth advertising. Another concept ent ailed in marketing research is, the ability to understand the ever changing marketplace. This is another factor that has contributed to their success because they are aware of the changing trends, especially amongst the younger population or in other words, generation Y (redbull.com). Organizational Structure and Plan According to Lamb, many of the historic sources of competitive advantage-technology, innovation, economies of scale-allowed companies to focus their efforts internally and prosper (pg. 7). In other words, Red Bull has been able to become successful because it has followed through the many factors that instill competitive advantage amongst other brands in the market share. Red Bull really takes into consideration the three factors that allow for a proficient organizational focus. These are customer value, customer satisfaction, and building relationships. Firstly, customer satisfaction is customers evaluation of a good or service in terms of weather it has met their needs and expectations (Lamb, pg 9). Customers that purchase Red Bull already have an opinion and know what to expect from the product. Secondly, building relationships, which is attracting new customers or maintain its current customers. Companies can expand market share in three ways: attracting new customers, increasing business with existing customers, and retaining current customers (Lamb, pg. 9). Thirdly, relationship marketing, as a strategy that focuses on keeping and improving relationships with current customers. All these components contribute to customer relationship management. In which, the company designs a business model to reduce costs and increase profitability by strengthening customer satisfaction and loyalty. Red Bull does a great job of implementing all of the three components in maintaining a good relationship with its customers. For example, a young person who is interested in extreme sports has loyalty to the product, because Red Bull is associated with the sport and it probably sponsors the popular athletes (redbull.com). Financial Projections Red Bull has made a few projections regarding its finances and advertising strategies. One of their strategies was to become more aggressive in their strategies, some were introduced at the end of the 2011 fiscal year. According to their website, In 2011, 4.631 billion cans were sold worldwide. That is an increase of 11.4% since 2010. In all key areas such as sales, revenues, productivity and operating profit, the figures recorded were the best in the companys history so far (redbull.com). In other words, as of the end of 2011, Red Bull employed 8,294 people in 164 countries. The companys marketing plan for 2012 stated that, Market Share Red Bull anticipates through the following year to be able to increase its market share by 10%, raising it to 58% of the market share. Through various media channel , Red Bull has set a goal to set itself further ahead from all competitors and build an undeniable brand loyalty among a different demographic (redbull.com). Implementation Timetable In this section, the company implements the marketing strategy and establishes company goals. As explained previously, Red Bull hopes to generate more sales resulting from their new marketing plan. The company plans to advertise, on the web, trial, sponsorship, promotion, viral and on television. However, for the years to come they hope to shift their target market from young individuals to 35-65 year olds. The company also stated some goals for this year. They want to increase revenue by, the following year, Red Bull has set a goal to increase revenue by 20% $6.22 billion . By gaining customers in a new demographic, as well as releasing a revamped campaign, Red Bull believes this is possible (redbull.com). This is to say that, the company has established goals that can be attained if their marketing plan is successful. It is very likely that it can accomplish those goals, simply because even after many years, it remains the top name in energy drinks. Positives, Negatives, and Recommendations Positives The worlds most recognizable and profitable energy drink Red Bull posted revenue of more than $5.1 billion in 2010, and sales of the product are continuing to increase each year. Red Bull spends an unbelievable 30-40% of their revenue on marketing. The majority of Red Bull energy drinkers are between the ages of 18-34 year old males. The drink grabbed the attention of their target user and flawlessly grew, and become the brand marketing strategy that translated into We are with you and one of you. The recent 2011-2012 focus of Red Bull energy drink is trying to increase awareness among the 35-65 crowds, both male and female. The reason for Red Bulls remarkable marketing strategy relies solemnly on the following four concepts (Andy): 1. Consumer engagement through sportsmanship 2. Videos of extreme athletic accomplishments posted on YouTube that go viral. 3. Brand recognition through logo saturation. 4. Attainment of widespread brand recognition and loyalty first among a core demographic, then building a credible bridge to achieve it. Because Red Bulls targeting audience is the Y Generations, the company has developed a Wings Team to develop and establish a relationship with the consumers and to discuss with consumers about their appreciation or dissatisfaction of the product. One of Red Bulls strategies is to be present at school events, big parties, sporting events, and school/social calendars. One of the many strengths of Red Bull is their genuine passion for their brand and consumers who are committed to their energy drinks. These committed people are likely to promote a good image of the brand and have a greater impact on targeted consumers (Louvet). Negatives Even though Red Bulls marketing strategy is proven to be the best, they are facing a negative publicity about the health risks that the drink leads to. Because of the many health risks associated with the energy drink, countries such as Denmark and France have banned the drink from their markets. The energy drink contains high level of sugar and caffeine and taurine, therefore causing a variety of health risks such as heart problems, vertigo, hallucinations, damaged tooth enamel, and other permanent problems. Some studies that were conducted showed that the product is linked to heart disease and high blood pressure. Unfortunately, the product has not been thoroughly clinically tested as of yet. A disadvantage of Red Bull is that the product is expensive compared to other caffeinated beverages. Due to these issues, Red Bull has recently developed Red Bull Cola, which is an all-natural, containing no synthetic preservatives or flavors energy drink (Louvet). Recommendations As a group, we concluded that Red Bull should try to decrease their pricing in order to maintain their target market of the young generation. If the energy drink continues to increase in price, it might push the product out of its prestige position in the market. Red Bull is known for campaigning at school events, extreme sporting events, etc. but this must be kept unchanged if the product wants to continue their strategic marketing plan. For the long run of Red Bull, the company should be thinking about some ethical aspects of the product, such as the negative health risk associated with the drink.

Friendship Essay: A Heartbreaking Friendship -- Personal Experiene, Pe

Friendship is a single soul dwelling in two bodies. - Aristotle Even now as I write this paper my heart is full of sorrowed and pity. Due to the unpleasantness of this situation, I still have not recovered from the experience. I must start this story by first saying, I am not a, fan of making best friends. However, I have this friend who is like a sister to me, we do everything together. Our moms know one another, thus they make sure we attend the same school since we were kids until college. Something happened in our last year together at community college, which turned our friendship into enemies. As the first child of my parents I was brought up in a very strict environment. I was punished for all my mistakes, I never had the opportunity to party, go to the club just like the other kids. My parents are Christians and so they always stress on good discipline and the importance of education as the key to success. B ecause of all the values and morals implanted in me by my parents, I never got into problems with anyone including my friends and teachers. Like I said earlier, my childhood friend Cynthia was more than a sister to me, we were approximately like twins from the same parents. We agree on everything except for this one incident which I find it so difficult to understand and cannot get it out of my memory. Cynthia was brought up by a single parent (mom), thus things weren’t as smooth and easy-going as compared to me and the other girls. Even though as a friend I tried as much as I can to help her, nothing is enough for her. Also, because of the absence of the fatherly figure in her life, she lacks morals, ethics and values. In a nutshell Cynthia was a com... ... was really hurt and in some way blamed myself for her death. I learned a valuable lesson from this experience because I felt like I lost my good friend because of my selfishness and also because I failed to respect her wishes. Maybe if I have listened to her and not tell her mom that she has HIV she would not have worried to the point of getting in an accident or that she would still be alive. How do I come to terms that my best friend died because of me? I have lost a good friend and I wish that I could rewind the clock and mend the broken fence between me and Cynthia before she died? This experience has caused me to be more opened minded, respectful and receptive to other people’s perspectives and opinions? I hope this would not happen to me again but if it does I promise to put aside my selfishness and my morals and make my friend happy by keeping her secret.

Germans Essay -- essays research papers

By the twentieth century over two million Germans have immigrated to the United States. Regardless of where they settled they came from a multitude of areas and for a variety of reasons. They were a highly diversified group in terms of regional origin, religious and political orientation, education, and socioeconomic standing. There were a multitude of push factors, or issues that caused Germans to want to leave Germany from inside the country. One of those is that during the time of World War One, Germany’s government started having mandatory military service. This meant that any male over the age of 15 would either have to serve in Germany’s military or they would have to leave the country. Many people did not want to serve, and as a result they left. Some other push factors were crop failures, inheritance laws, high rents, high prices, and the effects of the industrial revolution. These things led to widespread poverty and suffering. Also not having religious freedom was an issue. One of the pull factors, or issues that caused Germans to want to leave Germany that originated from outside the country, of the German immigration to New York was the many advertisements in foreign countries promoting cheap land in New York. This was due to an abundance of land for small fees under the Homestead Act. This was an ideal solution for the farmers who lost their jobs. They could migrate to New York and start farming here. Also, industrial jobs important role in the promoting of New...

Similar Plot of Muder Mysteries :: Papers

Similar Plot of Muder Mysteries The structures of the two stories are very different, with The Speckled Band story unfolding in chronological order, finding out the murderer right at the end, however in the Lamb to the Slaughter, the murderer is known at the beginning of the story. The two stories are seen from two different points of view, first-person narratorinTheSpeckled Band as Dr Watson acharacter within the story and therefore limited in understanding and the all-knowingthird-person narratoror omniscient in Lamb to the Slaughter as the narrator stands outside the story itself and guide the reader's understanding of characters and the significance of their story. Most murder mysteries have the typical victims, murderers, and detectives, this is especially true in the older murder mysteries by Sir Arthur Conan Doyle. The Speckled Band has a typical detective, the famous detective being Sherlock Holmes with his deer stalker hat and pipe always deep in thought about the investigation "his arms folded, his hat pulled down over his eyes, and his chin sunk upon his breast, buried in the deepest thought". But in the Lamb to the Slaughter the detectives are so foolish and naives, a complete contrast to Sherlock Holmes. Sherlock Holmes comes across as a typical fictional detective. In addition Miss Stoner, in The Speckled Band is a typical victim, vulnerable, anxious, weak and scared. She say's " It is not cold which makes me shiver", she was worried for her life. This line grips the reader and we can sense that something sinister is about to happen. Also in The Speckled Band, Dr Roylott, is the evil, plotting, devious, fictional murderer, this character was portrayed in most murder mysteries stories written in the late 19 century. The Speckled Band was written in 1892. In the Lamb to the Slaughter we had no idea who the murderer and victim were going to be until the murder had been committed, in fact you might of thought the roles would have been reversed once reading the first few pages. The detectives in the story are portrayed as

Children Growing Up to Fast

Scott 1 What if you were in the body of a transgender? How would you feel about your health? Is the cost and risk of health toward being trans worth it? Access to health care is a fundamental human right. Transgender people face the greatest barriers to qualify health care and finding acceptance. Transgenders are considered a minority and abnormal still in the generation today. Tran’s gender is a term used to describe people whose gender identity differs from their assigned sex at birth. Transgender persons are often reluctant to seek medical care through a traditional provider-patient relationship.Some are even turned away by providers. A doctor who refuses to treat a trans person may be acting out of fear and transphobia, or may have a religious bias against LGBT patients. It's also possible that the doctor simply doesn't have the knowledge or experience he needs. Furthermore, health care related to transgender issues is usually not covered by insurance, so it is more expens ive. Whatever the reasons, transgender people have sometimes become very ill because they were afraid to visit their providers.Tran’s persons may hide important details of their health history from their doctors. Perhaps they fear being denied care if their history is known. Even many years after surgery, they may omit the history of their transition when seeing a new provider. Patients should see their provider as an equal partner in their health care, not as a gatekeeper or an obstacle to be overcome. Health risk factors of trans people needs to be exposed to others. National gay and lesbian task force and National Centers for Transgenders surveyed: .Nearly 1 in 5 (19 percent) reported being refused care outright because they were transgender or gender non-conforming. .Survey participants reported very high levels of postponing medical care when sick or injured due to discrimination and disrespect (28 percent). .50 percent if trans do not have any form of health insurance. .Harassment: 28 percent of respondents were subjected to harassment in medical settings. Scott 2 .Significant lack of provider knowledge: 50 percent of the sample reported having to teach their medical providers about transgender care. Respondents reported more than four times the national average of HIV infection, 2. 64 percent transgender compared to 0. 6 percent in the general population (Tanis). Transgender man Jay Kallio is shining a light on LGBT discrimination in the medical community. After his own physician failed to inform him of a cancer diagnosis. When Kallio, 56, underwent a medical exam at a major New York hospital, he claims that the surgeon appeared bewildered by his patient's body. Though the doctor ordered a mammogram, he failed to inform Kallio that the lump on his breast had tested positive for cancer.Kallio, which transitioned from female to male six years ago, learned of his condition â€Å"accidentally† when a lab technician called to inquire about the diagnosis. â€Å"Which diagnosis? † Kallio asked, bewildered as well. â€Å"I kept hitting this stone wall of non-acceptance,† Kallio told the New York Daily News (Reynolds). Laws that protect transgender: The Affordable Care Act (passed by President Obama) prohibits sex discrimination in hospitals and other health programs or facilities receiving federal financial assistance.In recent years, courts have increasingly held that sex nondiscrimination protections prohibit discrimination against people who are transgender or who fail to conform to gender stereotypes. The Health Insurance Portability and Accountability Act (HIPAA) protects the privacy of individually identifiable health information, including information related to a person’s transgender status and transition. It also gives patients the right to access, inspect, and copy their protected health information held by hospitals, clinics, and health plans.A state and local nondiscrimination law, nearly eve ry state prohibits sex discrimination in public accommodations, which usually includes health care facilities. The following states, as well as more than 150 cities and counties, also currently explicitly prohibit both gender identity and sexual orientation discrimination in health care facilities: California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Iowa, Maine, Minnesota, Nevada, New Jersey, New Mexico, Oregon, Rhode Island, Vermont, and Washington. Others laws that stops discriminationScott 3 are Medicare and Medicaid regulations, Hospital Accreditation Standards and The Nursing Home Reform Act. (â€Å"Health care rights and transgender people†). Cross-gender hormone therapy give desirable feminizing (or masculinizing) effects, but carries its own unique risks. Average monthly cost of prescriptions range from $50-200 and hormone therapy can last up to 2 or 5 years depending on how long it takes to fully achieve the body figure you want. Hormones are d elivered through the body by oral ingestion pills, injections, pellets under the skin.Vaginal cream or patch (â€Å"Transgender Health†). Estrogen has the potential to increase the risk of blood clotting, high blood pressure, elevated blood sugar, water retention; reduction of sperm count, decrease of male sex drive, changes in hunger patterns. Anti-androgens such as spironolactone can produce dehydration, low blood pressure, and electrolyte disturbances. Testosterone, especially when given orally or in high doses, carries the risk of liver damage and increased risk of Alzheimer’s disease. Hormone use should be appropriately monitored by the patient and provider.Some trans people tend to obtain hormones and other treatment through indirect means, by passing the health care system. Taking hormones without supervision can result in doses too high or too low, with undesired results. Trans can minimize some dangers of hormone therapy by regular checkups, exercise, and work ing closely with a doctor to follow a healthy diet (â€Å"Hormones and their effects†). Hormone-related cancer (breast in trans women, liver in women or men) is very rare but should be included in health screening. A greater worry is cancer of the reproductive organs (â€Å"Access to Care and Cancer Disparity Fact Sheet†).Trans men who have not had removal of the uterus, ovaries, or breasts are still at risk to develop cancer of these organs and are unlikely to have a mammogram. Tran’s women remain at risk, although low, for cancer of the prostate. They avoid prostate screening because they do not identify with that part anymore. Furthermore, some providers are uncomfortable with treating such cancers in trans people. Some cases have been reported in which persons delay seeking treatment, or are refused treatment, until the cancer has spread (â€Å"Facts for life Lesbian, Gay, Bisexual†).Scott 4 Cardiovascular health refers to the heart and blood of a hum an being. Many trans people use smoking to cope with stress. Trans persons may be at increased risk for heart attack or stroke, not only from hormone use but from cigarette smoking, obesity, hypertension, and failure to monitor cardiovascular risks. Tran’s women may fear that a provider who finds them at risk for cardiovascular disease will instruct them to stop their hormones, and so they do not seek medical attention even when they have early warning signs of heart disease or stroke.Tran’s people can reduce their risk by cutting down/ stop smoking, limit alcohol use, eating healthy, being physically active, and not taking more hormones than what’s been prescribed. Alcohol abuse is common in transgender people who experience family and social rejection, and the depression with accompanies such rejection. Alcohol combined with sex hormone administration increases the risk of liver damage. Tobacco use is high among all trans persons, especially those who use toba cco to maintain weight loss. Risks of heart attack and stroke are increased in persons who smoke tobacco and take estrogen or testosterone.Also an increased risk of lung and liver cancer due to taking hormones and doing drugs. A study showed 59% of teenagers who identified themselves as transgender reported using tobacco products, compared to 35% of straight teenagers (â€Å"ALCOHOL, TOBACCO & OTHER DRUG PROBLEMS†). Many trans people are overweight. Exercise or fitness is not a priority, and they may be working long hours to support their transitions. A healthy diet and a frequent exercise routine are just as important for trans persons as for the public.Exercise prior to sex reassignment surgery will reduce a person's operative risk and promote faster recovery. Also it will help your cardiovascular health by reducing blood pressure, mental stress, and improving blood circulation. Trans people, especially youth, may be rejected by their families and find themselves homeless. They may be forced into sex work to make a living, and therefore at high risk for STDs including HIV. Other trans people may practice unsafe sex when they are beginning to experience sexuality in their desired gender. Safe sex is still possible even in transgender relationships (CiChocki).Some reuse or share needles to inject their hormones because of the Scott 5 insurance industry’s unwillingness to cover hormonal therapy. As in any population, these sexual behaviors and sharing needles increase HIV transmission risk (â€Å"HIV among transgender people†). Some trans women want physical feminization without having to wait for the effects of estrogen. They expect injectable silicone to give them â€Å"instant curves. † The silicone is toxic to the body it could migrate into the tissues of the body and cause disfigurement, pain, swelling, and blistering of the skin.It is usually not medical grade, may contain many contaminants, and is often injected using a shared needle. Hepatitis or HIV/ AIDS may be spread through use of contaminated needles. Also toxic poisoning due to low-grade, non-medical silicone. Hormones or plastic surgery is the safest options for feminizing the body. The National Coalition for LGBT Health has deemed injection silicone use among transgender populations in the U. S. (â€Å"HEALTH IMPACT OF ADULTERATED SILICONE ON TRANSGENDER HEALTH†). For many reasons, trans people are particularly prone to depression and anxiety.In addition to loss of family and friends, bullying and harassment in school, social isolation, they face job stress and the risk of unemployment. Tran’s people (especially children/ teens) who have not transitioned and remain in their birth gender are very prone to depression and anxiety. Suicide is a risk, both prior to transition and afterward or overdosing on hormones . One of the most important aspects of the transgender therapy relationship is management of depression and/or anxiety. Chr onic stress is known for heart disease.For trans people who are not out, the stress of keeping the secret and fear of being discovered as trans can be trandensly stressful. Living in a transphobic society, they believe there is something wrong with being trans. Being uncomfortable around other trans people, not accepting yourself as a trans or having low self-esteem. For some people peer support and activism are useful ways of overcoming and building pride. Professional counseling can also be helpful. LGBT task force surveyed a staggering: . 1 percent of respondents reported attempting suicide compared to 1. 6 percent of the general population. .At least one transgender is murdered every month Scott 6 .55 percent of trans youth report being physically attacked .More than half tran was bullied, harassed or assaulted in school because of their identity and has tried to commit suicide. (In my opinion words kill people) An example could be 31 year old in Philadelphia, Stacy Blahnik (tra nsgender) was found murdered in her home on October 11, 2010 by being strangled to death (â€Å"Glaads transgender resources†). See picture of Stacy on after work cited page) This issue is closely similar to the article A Boys Life by, JoAnn Wypijewski. On October 7, 1997 a young, gay, collage boy named Matthew Shepard was brutally beaten, tied to the fence and left to die. He was found 18 hours later unconscious. Matthew was taken to a hospital, where he later died. The author suggests that the murder of Matthew by Aaron McKinney and Russell Henderson was not because he was gay but because Aaron and Russell were straight. It was considered a hate crime because of Matthews’s sexual orientation (Wypijewski 589-591).Our goal today is to improve health, safety and wellbeing lesbian, gay, bisexual, and transgender (LGBT) individuals so they feel accepted into the world. We are all made the same. We all have a heart, a brain, etc. But why do we judge people by their appeara nce and their thoughts or mind? Or what type of person they are? For all you know they could be sweet and kind but you never knew that because you didn’t give them a chance or get to know them. I know two transgender from school. Named Sean from Salem Hyde elementary and Aliyiah from Henninger high school.I gave them a chance and we still talk on and off today. Tran’s people will always face discrimination, bullying, violence feel hatred, and be confused. But it’s up to us to stop it by trying to help them, put Tran’s people in media so people could get used to seeing Trans people, being their friend, participating in antidiscrimination organizations, having neutral bathrooms, and standing up to them. If a majority of people in our world did this maybe Tran’s people would feel they are normal and accepted in society. What do you think?

Would Juluis caesar be a good king

Would Julius Caesar be a good king? Julius Caesar takes place in ancient Rome in 44 B. C. He was never technically king, but he came close to having the powers of a king, but he got killed before he could become one. He is very arrogant throughout the story while he is still alive. He is pretty stubborn while being p retty manipulative Just like almost every character in the play. I don't feel like he will be a good king just because of his arrogance. He also had his good qualities like being a military astermind.Caesar shows us his arrogance throughout the play. For example in Act 1 Scene 2 he says â€Å"Such men as he be never at heart's ease Whiles they behold a greater than themselves, and therefore are they very dangerous. I rather tell thee what is to be fear'd than what I fear, for always I am Caesar† . In this quote we can see that is Caesar unashamed of how arrogant he is being. This arrogance would cause him to do other errors like he did later in the story like igno ring his wife's dreamHe was great ruler because he led Rome in the right direction, but by doing so, in the process he was an arrogant and selfish ruler. He was great for Rome as a ruler but not for the people. Just like Brutus said in Act 2 Scene 1 â€Å"And therefore think him as a serpent's egg which, natch'd, would, as his kind, grow mischievous, and ill shell. † Here Brutus is comparing Caesar to a â€Å"Serpent's Egg† that is should be destroyed before it hatches and becomes dangerous if he becomes king.They are not afraid of him ecause he is a tyrant but will become one if he becomes the king of Rome. In the book Julius Caesar manipulation seems like a varsity sport. In Act 2 Scene 1 Caesar really deceives the Romans. He is putting a show and refusing that he doesn't want the crown, even though he would secretly love it deep inside. He thinks that refusal to the crown in front of the public is a smart political tactic to get people to love him and think he less ambitious or for lack of better word desperate.This is also a form of reverse hycology as Caesar is using it to make the crowd like him and even consider making him king as he is not greedy and hungry for it. In conclusion Caesar would be a great king for Rome but not for the Romans. He is a genius in warfare but is very arrogant which cost him his life. If he was king his arrogance would definitely be his downfall. And the romans would find out that he was manipulating them, it was Just a matter of time. He would be a very good war chief of be a ruler with Pompey but not a king all by himself.

Leadership Study Essay

1.1 Review the range of group and individual whose communication need to be address: As a manger communication plays a very big role. Mangers need to communicate with different people in different mode. Communication should be effective and leave a happy and satisfactory impact. Listening to the team and understanding what they need to say, is the first rule of effective communication. There are wide range of people I need to communicate with daily, weekly and less frequently basis that includes the other managers, visitors, parents, care workers extra. I communicate with all these people in writing, verbally and by listening. When I am communicating with these people mentioned above as well as in the graph I use different skills for example if I am talking to a visitor , I make sure that they should feel valued , supported and understood. On the other hand if I am talking to my junior staff I make sure they understand my instructions. I make sure that they understand that they have to do what I requested them but at the same time they are happy and motivated. These are the example of few people I communicate with. I will not write all of them in here except the other manager, with them we require mutual respect and understanding. Relationship and contacts: Parents Other Managers visitors Team Including Voluntary Relationship Children And contacts Marketing Care worker People Mode: Speaking, Listing and Writing are the essentials of communication through Meetings emails and verbal communication. 1.2 : Explain how to support effective communication with the job role Good communication is very important to develop good relationship and share information with people. I communicate with so many different people as I mentioned above. Effective communication helps people to interact with other people and allow you to communicate successfully. Communication should make the atmosphere of trust and cooperation. When I am communicating with parent I make sure I am listening to them and showing them that they are understood by giving paralinguistic. I make sure that I understand and come up with satisfactory solution so they trust and cooperate me and my organisation. I also make sure that they trust us that we are giving their children the best environment. When I am communicating with my staff I make sure they are understood, I am sensitive to their needs, I am involving them in decision making, listening. I make sure that my massage is across and effective. It helps us to make good relationship with people. On the other hand people like in KHDA, Municipality and different companies need informative but simple writing and verbal communication. Case History: I had one parent came very angry that the child got hurt and we are not taking care of it. When the parent came I listen to him for half an hour without reacting. We showed him the CCTV footage. Parent apologise for his reaction and went happily. Detail where effective communication worked: The teacher told me exactly what happened and told me that the mother was not happy. I went back checked CCTV. Father came I was listening and waited till he was calm down and showed him the CCTV footage. COMMUNICATION MODE: Listing, speaking, pictorial , formal and informal etc Effective communication 1. Personal 2. Knowledgeable 3. Specific 4. Focus on others need and requirements 5. Listen 6. Replace ego with Empathy 7. Read between the lines 8. Informative 9. Speak to the group as individual 10. Be prepared Purpose of communication As a manger I make sure that all the communication either it is written or verbal is delivering the best impact and effective massage. To delegate of work Meetings Presentations Supervision Appraisals Negotiations Interviewing Making relationship with co-workers and clients 1.3 Analyse The Barriers and challenges to communication Effective Communication is significant and a fundamental relationship-building skill in the workplace for any employee especially for managers to perform the basic functions of management, i.e., Planning, Organising, Leading and Controlling. If people don’t communicate well they limit their ability to connect on any meaningful level which can create conflict. Depending on the position in workplace, others will have expectations of how an individual should communicate with others. It is important that for any employee show respect to those he or she works with. The general social care council’s code of practice states that communications should be conducted in an appropriate, open, accurate and  straightforward way. By communicating in this way others will have trust and confidence in any employee and their abilities. Workplace relationships become a lot stronger when people can clearly and effectively communicate what they need and allow others to do the same. There a re several barriers that affect the flow of communication in an organisation. These barriers interrupt the flow of communication from the sender to the receiver, thus making communication ineffective. It is essential for managers to overcome these barriers. The main barriers of communication are summarised below. The first barriers to check out are those that an employee could be creating. People may think that they are doing everything possible to assist communication, but they should make sure that they are not making it difficult for people to understand what they say for instance using abbreviations another person does not understand. People should avoid professional jargon and terminology. I am managing from last 3 years and I find out that sometimes the massage has been not across. We usually feel that the other party I reviewed why it happened I figured it out Few points mention below 1. Language barriers 2. Culture and values 3. Too much instruction 4. Disagreements 5. Tiredness 6. Inappropriate environment 7. Faulty Presentation 8. Limited capacity 9. Assumptions 10. Miscommunication 11. Interference 12. Linguistic Barriers 13. Negative feelings 1.4: Implement a strategy to overcome communication Barrier Communication is a regular part of every agenda. Not just communicating in meetings, but  actually having a â€Å"communication plan† as part of most agendas. Something as small as effective writing or as large as understanding interpersonal relations. There are a lot of communication barriers faced these days by all. The message intended by the sender is not understood by the receiver in the same terms and sense and thus communication breakdown occurs. It is essential to deal and cope up with these communication barriers so as to ensure smooth and effective communication. I will give now some example how I overcome with these barriers in my setting Plan to make communication better 1. Eliminating differences in perception: The organization should ensure that it is recruiting right individuals on the job. It’s the responsibility of the interviewer to ensure that the interviewee has command over the written and spoken language. There should be proper Induction program so that the policies of the company are clear to all the employees. There should be proper trainings conducted for required employees (for eg: Voice and Accent training). 2. Use of Simple Language: Use of simple and clear words should be emphasized. Use of ambiguous words and jargons should be avoided. 3. Reduction and elimination of noise levels: Noise is the main communication barrier which must be overcome on priority basis. It is essential to identify the source of noise and then eliminate that source. 4. Active Listening: Listen attentively and carefully. There is a difference between â€Å"listening† and â€Å"hearing†. Active listening means hearing with proper understand ing of the message that is heard. By asking questions the speaker can ensure whether his/her message is understood or not by the receiver in the same terms as intended by the speaker. 5. Emotional State: During communication one should make effective use of body language. He/she should not show their emotions while communication as the receiver might misinterpret the message being delivered. For example, if the conveyer of the message is in a bad mood then the receiver might think that the information being delivered is not good. 6. Simple Organizational Structure: The organizational structure should not be complex. The number of hierarchical levels should be optimum. There should be a ideal span of control within the organization. Simpler the organizational structure, more effective will be the communication. 7. Avoid Information Overload: The  managers should know how to prioritize their work. They should not overload themselves with the work. They should spend quality time with their subordinates and should listen to their problems and feedbacks actively. 8. Give Constructive Feedback: Avoid giving negative feedback. The contents of the feedback might be negative, but it should be delivered constructively. Constructive feedback will lead to effec tive communication between the superior and subordinate. 9. Proper Media Selection: The managers should properly select the medium of communication. Simple messages should be conveyed orally, like: face to face interaction or meetings. Use of written means of communication should be encouraged for delivering complex messages. For significant messages reminders can be given by using written means of communication such as: Memos, Notices etc. 10. Flexibility in meeting the targets: For effective communication in an organization the managers should ensure that the individuals are meeting their targets timely without skipping the formal channels of communication. There should not be much pressure on employees to meet their targets. 1.4 Mode Of Communication 1. Written 2. Verbal 3. Pictorial 4. Paralinguistic 5. Formal 6. Informal