A Brand Plan report for Cadbury Essay Example | Topics and Well Written Essays - 2750 words

A Brand Plan report for Cadbury - Essay ExampleIn the year 1969, Cadbury merged with Schweppes and it was named as Cadbury Schweppes PLC. In February 2010, Kraft Foods took over the accompany and Cadbury PLC is now its subsidiary which is an international organization it is commonly referred to as Cadbury in the market (Kraft Foods, 2011). Currently, it has its presence in much than sixty countries and has a workforce of more than fifty thousand people (Wallace, 2010). Strategically, the company has been positioned in the market as the leading supplier of chocolate and sugar confectionary worldwide. Since 1905, Dairy Milk is the most sure-fire product of the company that has given it a top ranking in the confectionary intentness (Burns, 2008). In terms of revenue, Dairy Milk has large(p) to become a famous and highly accredited moulded chocolate bar in UK and worldwide. The basis foundation of the strategic success of Cadbury comprises of its three strong encumbrance pillars i. e. premium quality, treasure for money and sound advertising (Infor, 2010).The mission statement of Cadbury is to be the best and biggest confectionary company across the globe piece of music delivering a superior sh areholder getting even through an efficient process that fosters growth of the company and ensures complete capitalization of the companys core capabilities. (Shelley, 2009)... In terms of revenue, Dairy Milk has grown to become a famous and highly accredited moulded chocolate bar in UK and worldwide. The basis foundation of the strategic success of Cadbury comprises of its three strong core pillars i.e. premium quality, value for money and sound advertising (Infor, 2010). 2.0 Mission Statement of Cadbury The mission statement of Cadbury is to be the best and biggest confectionary company across the globe while delivering a superior shareholder return through an efficient process that fosters growth of the company and ensures complete capitalization of the companys c ore capabilities. (Shelley, 2009) 3.0 smirch Review 3.1 PEST Analysis Since the business environment is changing at a fast pace, it has become vital for every organisation to ensure that it monitors the happenings that are taking place in its surrounding so that it can manage its operations effectively and alter the business plans and strategies accordingly (Kepferer, 2005 Kotler & Keller, 2005). The PEST analysis of confectionary industry of UK is discussed below 1. Political There are various policies and legal requirements that Cadbury will have to comply with to ensure that it conducts its business operations within legal and honest business operation boundaries such as Weight and Measures Act, Minimum Wages Act, Equal Employment Opportunity Act, Trade Description Act and many more. 2. economical An growth in per capita income means that the people will have more money to spend, even better penetration opportunities in developing countries that can increase the revenue amo unt and increase in demand is expected as there is an increase in the urban population. 3.