Management and Samsung

Contents I. Introduction executive Summary2 II. faultfinding Success Factors4 1. Wise R&D Strategy4 2. Strong intellectual seat of g overnment5 3. Self-weakness recognition5 4. legal Supply Chain Management7 5. rough-and-ready Marketing Strategy8 6. SAMSUNGs finishing and lead10 III. Conclusion14 References15 I. Introduction Executive Summary Electronic products now are the incumbent part in household and they provide the conveniences make living of throng better. However, the awareness of people now progressively has improved, lead to the higher aspect in quality of products.It provides both opportunities and threats for electronics companies. SAMSUNG is the company which seized the opportunities to harvest-feast from small export business to worlds leading electronics company, which specializes in digital appliances and media, semiconductors, memory, and system integration. SAMSUNG was launch on 1st of March, 1938 by Byung-Chull Lee in Taegu, Korea with only 30. 000 w on. At the start, SAMSUNG focused primarily on trade export, agricultural products such as dehydrated fish, vegetable and fruit to Manchuria and Beijing.Samsung Distribution ChannelWithin a decade, SAMSUNG owned flour mills and confectionary machines became a co-operation in 1951. From 1958, Samsung began to reach out into other businesses such as financial, media, chemicals and ship twist during the 1970s before it specialized in electronics manufacturing and continued fatten their business on global market in 1990. In 1997 the majority of Korean businesses got smaller in size and Samsung was no exception. They had to sell and dropped some businesses to flash back debt and cut employees down lowering personnel by 50,000.But they managed to control that situation and continue to grow after(prenominal) restructure old businesses and enter the new ones with the point of becoming one of the worlds hint five electronics companies. Adapt with the changing tech world, SAMSUNG gr adually became the famous name in electronics markets and now over more than 60 years, SAMSUNG becomes market leader in electronics market when it has market share in near countries in the world, especially in Asia, the largest market of SAMSUNG.For examining the Critical Success Factors (CSFs) of the multinational corporation, SAMSUNG would be rather useful. It is natural to indicate the following Critical Success Factors of SAMSUNG that were in fact implemented to corporations scheme as main precedence in the long-term to become the leader in markets. ?Wise R Strategy ?Strong Intellectual Capital ?Self-Weakness credit entry ?Effective Supply Chain Management ?Effective Marketing Strategy ?SAMSUNGs culture and leadership